BY FAR has launched a new fragrance collection called ‘Daydreams’ which stars celebrity and model Kendall Jenner. The BY FAR ‘Daydreams’ collection is composed of seven refillable Eau de Parfums, including ‘Daydream of a Splash,’ ‘Daydream of Passing Clouds,’ ‘Daydream of a Bing Queen’ ‘Daydream of a Rose Garden,’ ‘Daydream of a Love Trance,’ ‘Daydream of a Hopscotch,’ and ‘Daydream of Someone I Knew.’ The fragrances come with charms that function as bags or jean bracelets that carry up to 20 mL of perfume.
When it comes to sustainability, BY FAR has packaged each scent in a 100mL bottle that can be turned upside down and shaken into the charm bottle. Each perfume is crafted with 100% natural alcohol and exotic Turkish and Bulgarian repurposed rose essential oil.
The BY FAR “Daydreams” collection can be purchased via the brand’s website for $250 USD.
Image Credit: BY FAR
Key Themes Behind This Trend
- Refillable Fragrances
- The refillable feature of the Daydreams collection creates an opportunity for established fragrances to innovate their packaging by providing a sustainable option for consumers.
- Natural Ingredient Fragrances
- The use of 100% natural alcohol and repurposed rose essential oil in the Daydreams collection creates an opportunity for the fragrance industry to invest more in plant-based and eco-friendly ingredients.
- Celebrity-endorsed Fragrances
- The Daydreams collection featuring Kendall Jenner creates a disruptive innovation opportunity for the fragrance industry to invest in more influencer and celebrity partnerships to boost sales.
Where This Applies
- Fragrance
- The Daydreams collection disrupts the fragrance industry with its refillable feature, natural ingredient supply chain and celebrity endorsement.
- Packaging
- The refillable feature of the Daydreams collection offers an opportunity to disrupt the packaging industry with the creation of eco-friendly and durable packaging options.
- Fashion
- The Daydreams collection disrupts the fashion industry by offering accessories that allow the perfumes to be worn as jean bracelets or bag charms.
