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Empowering Perfume Packaging

KILIAN Paris' Princess Eau De Parfum is Sophisticated and Playful

— August 15, 2022 — Marketing
KILIAN Paris has debuted a line of fragrances that are inspired by young lovers. Aptly titled 'My Kind of Love,' the collection contains four sophisticated scents that promise to elevate one's presence. These include Princess, Kissing, Adults, and Boys.

The Princess Eau de Parfum is a playful statement among the fragrances in this collection. With warm and spicy notes, the scent combines Ginger, Green Tea, and Marshmellow. This range of ingredients is sure to create the "audacious statement" that KILIAN Paris promises.

Kilian Hennessy, the grandchild and namesake of the famous French business magnate, stated that through the My Kind of Love collection he wanted to introduce "multi-layered notes and accords that [KILIAN Paris] is known for, but built around a key ingredient that’s unusual, surprising, and instantly recognizable."

Image Credit: Sephora
Trend Themes
1. Personalized Fragrances - The 'My Kind of Love' collection's theme of young lovers can inspire a trend of personalized fragrances.
2. Unconventional Ingredients - Using unconventional and unexpected ingredients, such as green tea and ginger, can become a trend to disrupt the fragrance industry.
3. Minimalist Packaging - Minimalist packaging that emphasizes the key ingredients of each fragrance can emerge as a trend in the fragrance packaging industry.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore personalized, unconventional, and minimalist trends that the My Kind of Love collection inspires.
2. Beauty Industry - Personalized fragrances and minimalist packaging can also attract the beauty industry for their products.
3. Luxury Goods Industry - The use of unconventional ingredients in fragrance and its packaging can be implemented in the luxury goods industry.
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