As Valentine's Day is fast-approaching, Smith&+Village assists British Department store Harvey Nichols with the presentation of its luxury chocolates. The retail establishment's food collection underwent a massive rebrand in 2018 and this extends to 2019 as the romantic holiday is around the corner.
The luxury chocolates enjoy bold and rosy packaging that also references digital cultures. The highly visual and attention-captivating boxes come in different sizes — five, to be exact, and boast cheerful 'I Heart Emoji U' with a skinny typeface. This is an incredibly playful and clever take on the 'I Love You' in contemporary times.
While the skillfully handmade truffles are sure to delight the taste buds, the stylish appearance of the treats is truly attractive. This makes Harvey Nichols' luxurious chocolates a boldly design-forward, multi-sensational experience.
V-Day-Specific Branding Initiatives
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