Over the past few months, tons of food and beverage brands have been dipping their toes into the world of fashion by launching their own streetwear capsules and fashion-centric branded merchandise—and Arby's is getting into the game with its first-ever 'Arby’s of the Month' subscription box.
Rather than being packed with food, the Arby’s of the Month contains branded merchandise. The first set of subscription boxes, which sold out rapidly, contained seasonally appropriate items like a warm winter hat, a branded bacon scarf, a dining tray and a set of temporary sandwich tattoos.
For a one-time fee of $25, subscribers are able to get half a year of branded merchandise from Arby's delivered to them on a monthly basis.
Key Themes Behind This Trend
- Food-branded Merchandise
- Opportunity for food and beverage brands to expand their reach by creating fashion-centric branded merchandise.
- Monthly Subscription Boxes
- Growing trend of offering subscription boxes with monthly deliveries of curated items.
- Cross-industry Collaboration
- Opportunity for food and fashion brands to collaborate and create unique products for subscription boxes.
Where This Applies
- Food and Beverage
- Food brands can explore the market of branded merchandise to boost brand awareness and increase customer engagement.
- E-commerce
- Growing demand for subscription boxes presents opportunities for e-commerce platforms to offer a wider range of curated products.
- Fashion
- Fashion brands can collaborate with food and beverage brands to create unique merchandise and cater to the growing market of food-branded fashion products.
