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QSR Subscription Programs

Subway Launched the 'Footlong Pass' Subscription for 10,000 Customers

— August 22, 2022 — Business
Subway announced a new premium subscription service titled 'Footlong Pass.' This is separate from Subway's 'MyWay' rewards program. However, being an existing MyWay rewards subscriber is necessary for gaining access to the Footlong Pass. The Footlong Pass will be available to only 10,000 MyWay subscribers at the price of $15 USD per subscription.

Currently, Subway has only confirmed that the Footlong Pass will be available for one month, meaning customers who sign up will receive the benefits of the program throughout the month of September, 2022. Once a Footlong Pass subscription has been confirmed, the subscribing customer will become eligible to purchase Subway Subs at 50% off with no limitations, which is an incredible discount for Subway fans. It is currently unclear if Subway will choose to make this a more permanent subscription option.

Image Credit: Subway
Trend Themes
1. QSR Subscription Programs - Quick-service restaurants are launching subscription programs to retain loyal customers and increase revenue streams.
2. Premium Subscription Services - Offering premium subscription services with exclusive discounts and benefits is becoming a popular loyalty strategy across industries.
3. Personalized Rewards Programs - Creating rewards programs that are personalized to each individual customer's preferences can increase engagement, loyalty, and revenue for businesses.
Industry Implications
1. Fast Food Industry - Quick-service restaurants can introduce subscription programs to attract and retain customers while promoting repeat purchasing.
2. Hospitality Industry - Hotels, resorts, and vacation clubs can offer premium subscription services to increase loyalty, attract new customers, and increase revenue streams.
3. E-commerce Industry - E-commerce businesses can create personalized rewards programs for repeat customers to improve retention, increase spending, and grow revenue.
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