FILA Teams Up with FAED for a Pair of Monochromatic Shoes
Kalina Nedelcheva — January 24, 2019 — Fashion
A chic contemporary sneaker is the outcome of a collaboration between retro-focused sportswear brand FILA and FAED — the stage acronym for DJ FIVE and EricDLux. The silhouette is subtly minimalist, with playful gold detailing and a gum bottom sole. One of the more noticeable features of the creamy contemporary sneaker offering is the logo fusion. FAED is featured accross the tongue, emblazoned with the FILA-specific F design and a sparkly golden skull. Another branding quirk of the monochromatic footwear is the FILA-branding on the sides. While the left pair boasts the FILA F logo in blue, the right one presents it in red. This is a nod to "represent the left and right in audio."
To celebrate the release of the contemporary sneaker release, FILA and FAED are giving consumers the chance to win the pair via the FindZen app.
To celebrate the release of the contemporary sneaker release, FILA and FAED are giving consumers the chance to win the pair via the FindZen app.
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