Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
Laura McQuarrie — January 16, 2019 — Marketing
References: wella & cosmeticsbusiness
At the 2019 Consumer Electronics Show in Las Vegas, Wella Professionals unveiled a high-tech mirror to help hair professionals offer smart beauty consultations.
The all-new smart mirror was co-created with stylists and offers a wide range of features to help them establish better connections with clients by providing highly individualized experiences. The mirror, powered by CareOS, makes the most of augmented reality, artificial intelligence, and facial recognition technology for live hair color try-ons and reviews of previous looks. With a swipe of a hand, consultants are able to effortlessly and intuitively control the touchless technology.
With this smart beauty mirror, professional consultants will be able to help consumers visualize the result that they desire and in the process, cut down on any surprises or fears they may have based around unexpected hair colors.
The all-new smart mirror was co-created with stylists and offers a wide range of features to help them establish better connections with clients by providing highly individualized experiences. The mirror, powered by CareOS, makes the most of augmented reality, artificial intelligence, and facial recognition technology for live hair color try-ons and reviews of previous looks. With a swipe of a hand, consultants are able to effortlessly and intuitively control the touchless technology.
With this smart beauty mirror, professional consultants will be able to help consumers visualize the result that they desire and in the process, cut down on any surprises or fears they may have based around unexpected hair colors.
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