Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Alcohol-Free Sparkling Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

The Bar Nøne Non-Alcoholic Drinks Have a Well-Balanced Flavor

— January 17, 2019 — Lifestyle
The increasing shift toward a low-alcohol or alcohol-free lifestyle amongst many consumers in the US is supporting new product lineups like the Bar Nøne sparkling drinks. Launched by the Coca-Cola Company via its Venturing & Emerging Brands department, the drinks are all inspired by classic bar flavors and are made without the use of any alcohol in the mix. The drinks contain between 70 and 130 calories each, and are sweetened with a blend of juices or cane sugar to make them a lower calorie option compared to traditional cocktails.

Bar Nøne General Manager Sabrina Tandon explained the new drinks when she said, "We talked about not wanting to drink as often, or as much, as we had before. We wanted something we could actually look forward to enjoying as much as an alcoholic drink – something sippable and savor-able.People are choosing not to drink for many different reasons. We’re not targeting a certain demographic, we’re targeting a mindset."
Trend Themes
1. Alcohol-free Lifestyle - The increasing shift toward a low-alcohol or alcohol-free lifestyle is creating opportunities for the development of innovative non-alcoholic beverage products.
2. Lower Calorie Options - The demand for lower calorie options in beverages is driving the creation of new drinks sweetened with a blend of juices or cane sugar.
3. Sippable and Savorable Drinks - Consumers are seeking non-alcoholic beverages that can be enjoyed as much as an alcoholic drink, creating a market for flavorful and enjoyable sippable options.
Industry Implications
1. Beverage - The beverage industry has the opportunity to capitalize on the trend of alcohol-free lifestyles by creating innovative and delicious non-alcoholic options.
2. Healthy Living - The healthy living industry can incorporate the demand for lower calorie options by promoting and developing beverages that cater to health-conscious consumers.
3. Hospitality - The hospitality industry can tap into the market of sippable and savorable drinks by offering a wide range of non-alcoholic beverage options that provide an enjoyable experience for customers.
6.2
Score
Popularity
Activity
Freshness