The increasing shift toward a low-alcohol or alcohol-free lifestyle amongst many consumers in the US is supporting new product lineups like the Bar Nøne sparkling drinks. Launched by the Coca-Cola Company via its Venturing & Emerging Brands department, the drinks are all inspired by classic bar flavors and are made without the use of any alcohol in the mix. The drinks contain between 70 and 130 calories each, and are sweetened with a blend of juices or cane sugar to make them a lower calorie option compared to traditional cocktails.
Bar Nøne General Manager Sabrina Tandon explained the new drinks when she said, "We talked about not wanting to drink as often, or as much, as we had before. We wanted something we could actually look forward to enjoying as much as an alcoholic drink – something sippable and savor-able.People are choosing not to drink for many different reasons. We’re not targeting a certain demographic, we’re targeting a mindset."
Why This Trend Is Growing
- Alcohol-free Lifestyle
- The increasing shift toward a low-alcohol or alcohol-free lifestyle is creating opportunities for the development of innovative non-alcoholic beverage products.
- Lower Calorie Options
- The demand for lower calorie options in beverages is driving the creation of new drinks sweetened with a blend of juices or cane sugar.
- Sippable and Savorable Drinks
- Consumers are seeking non-alcoholic beverages that can be enjoyed as much as an alcoholic drink, creating a market for flavorful and enjoyable sippable options.
Industries Being Reshaped
- Beverage
- The beverage industry has the opportunity to capitalize on the trend of alcohol-free lifestyles by creating innovative and delicious non-alcoholic options.
- Healthy Living
- The healthy living industry can incorporate the demand for lower calorie options by promoting and developing beverages that cater to health-conscious consumers.
- Hospitality
- The hospitality industry can tap into the market of sippable and savorable drinks by offering a wide range of non-alcoholic beverage options that provide an enjoyable experience for customers.
