The Fentiman's Apple and Blackberry Soda is Fresh and Fruity
Michael Hemsworth — January 30, 2019 — Lifestyle
The Fentiman's Apple and Blackberry Soda has been announced by the UK brand as its latest soft drink flavor that will offer consumers a refreshingly crisp, carbonated refreshment to enjoy plain or with their favorite spirit.
The botanically brewed drink puts a focus on premium British ingredients like red apples and blackberries, and builds on the brands recent push towards introducing new premium flavor concoctions. The drink will come in two size options and will be supported by an extensive marketing campaign that will take place digitally, outdoors and in an experiential format.
Marketing Director Andrew Jackson at Fentimans spoke on the new Fentiman's Apple and Blackberry Soda when he explained that, "Being British is embedded in the DNA of the Fentimans brand. And there is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer. Our latest flavor innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavor experience consumers are seeking, with a unique British twist.”
The botanically brewed drink puts a focus on premium British ingredients like red apples and blackberries, and builds on the brands recent push towards introducing new premium flavor concoctions. The drink will come in two size options and will be supported by an extensive marketing campaign that will take place digitally, outdoors and in an experiential format.
Marketing Director Andrew Jackson at Fentimans spoke on the new Fentiman's Apple and Blackberry Soda when he explained that, "Being British is embedded in the DNA of the Fentimans brand. And there is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer. Our latest flavor innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavor experience consumers are seeking, with a unique British twist.”
Trend Themes
1. Premium Flavor Concoctions - There is a trend towards introducing new premium flavor concoctions for soft drinks that put a focus on high-quality ingredients and unique taste experiences.
2. Experiential Marketing - An emerging trend in soda marketing is experiential campaigns that engage customers in immersive brand experiences.
3. Botanically Brewed Beverages - Botanically brewed sodas and other beverages are an increasingly popular trend that offer a unique taste experience and alternative to traditional soft drinks.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to innovate with premium ingredients and unique flavor combinations in order to capitalize on consumer demand for specialty soft drinks.
2. Marketing Industry - The marketing industry can benefit from experimenting with experiential campaigns that create immersive brand experiences and engage consumers in new ways.
3. Hospitality Industry - The hospitality industry can benefit from the trend towards botanically brewed beverages by offering customers unique and high-quality drink options, including non-alcoholic options for those seeking a healthier alternative.
3.5
Score
Popularity
Activity
Freshness
