The Fentiman's Apple and Blackberry Soda has been announced by the UK brand as its latest soft drink flavor that will offer consumers a refreshingly crisp, carbonated refreshment to enjoy plain or with their favorite spirit.
The botanically brewed drink puts a focus on premium British ingredients like red apples and blackberries, and builds on the brands recent push towards introducing new premium flavor concoctions. The drink will come in two size options and will be supported by an extensive marketing campaign that will take place digitally, outdoors and in an experiential format.
Marketing Director Andrew Jackson at Fentimans spoke on the new Fentiman's Apple and Blackberry Soda when he explained that, "Being British is embedded in the DNA of the Fentimans brand. And there is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer. Our latest flavor innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavor experience consumers are seeking, with a unique British twist.”