Thatchers Cider, a well-established name in the world of cider production, is set to enhance its range of fruit ciders by introducing a new flavor – Apple and Blackcurrant. This 4% ABV variant is poised to join Thatchers' existing lineup of fruit ciders, which includes popular choices like Blood Orange, Cloudy Lemon, and Rosé.
The new Apple and Blackcurrant cider is designed to cater to a diverse range of consumer preferences and will be available in multiple packaging options. These include 4x440ml and 10x330ml can packs, a single 500ml glass bottle, and a price-marked pack containing 4x440ml cans.
“[...] Well over half of the fruit category is a dark fruit flavour. However, we know the category needs reviving and that there is huge potential ahead for a fresh approach in the category due to the continuing popularity of the flavour, particularly in Scotland and the North of England where fruit cider is so popular," says Thatchers commercial director Jonathan Nixon.
Image Credit: Thatchers Cider
Why This Trend Is Growing
- Diverse Fruit Ciders
- The introduction of Thatchers' Apple and Blackcurrant cider expands the range of fruit ciders available to cater to diverse consumer preferences.
- Reviving the Dark Fruit Category
- Thatchers recognizes the opportunity to revive the dark fruit category in the cider industry by introducing a fresh approach and capitalizing on the continuing popularity of the flavor.
- Packaging Options
- Thatchers offers multiple packaging options for their new Apple and Blackcurrant cider, providing convenience and choice for consumers.
Industries Being Reshaped
- Cider Production
- Thatchers Cider's introduction of Apple and Blackcurrant flavor demonstrates innovation within the cider production industry, catering to changing consumer tastes.
- Beverage Packaging
- The availability of multiple packaging options for Thatchers' new fruit cider presents opportunities for the beverage packaging industry to meet the diverse needs of consumers.
- Flavored Alcoholic Beverages
- The introduction of Thatchers' Apple and Blackcurrant cider adds to the growing market of flavored alcoholic beverages, offering consumers more choice and variety.
