Thatchers Apple & Blackcurrant is Complex and Fruity
Michael Hemsworth — October 23, 2023 — Lifestyle
References: thatcherscider & talkingretail
The Thatchers Apple & Blackcurrant cider is the brand's latest product portfolio addition that's ready to provide consumers with a complex, fruit-forward flavor experience. The cider is positioned as an alternative to existing dark fruit and berry ciders on the market, and balances the apple base with notes of blackcurrant. The product is arriving in the UK in four-packs of 440ml cans, 10-packs of 330ml cans, price-marked four-packs of 440ml cans and a 500ml single glass bottle.
Commercial Director Jonathan Nixon spoke on the Thatchers Apple & Blackcurrant cider saying, "Our new Apple and Blackcurrant flavour is different to any other dark fruit or berry ciders on shelf and provides a clear opportunity for retailers to benefit from the strong rate of sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.”
Commercial Director Jonathan Nixon spoke on the Thatchers Apple & Blackcurrant cider saying, "Our new Apple and Blackcurrant flavour is different to any other dark fruit or berry ciders on shelf and provides a clear opportunity for retailers to benefit from the strong rate of sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.”
Trend Themes
1. Alternative Fruit Ciders - Thatchers Apple & Blackcurrant offers an alternative flavor experience to existing dark fruit and berry ciders.
2. Complex Flavor Profiles - Thatchers Apple & Blackcurrant balances the apple base with notes of blackcurrant, providing a complex taste.
3. Varied Packaging Options - Thatchers Apple & Blackcurrant is available in four-packs of 440ml cans, 10-packs of 330ml cans, price-marked four-packs of 440ml cans, and a 500ml single glass bottle.
Industry Implications
1. Alcoholic Beverages - The introduction of Thatchers Apple & Blackcurrant cider adds to the variety of fruit ciders available in the alcoholic beverages industry.
2. Cider Manufacturing - Thatchers Apple & Blackcurrant showcases the innovation potential within the cider manufacturing industry by creating unique flavor combinations.
3. Retail - Thatchers Apple & Blackcurrant presents a market opportunity for retailers to capitalize on the strong sales track record of Thatchers ciders, thanks to their commitment to quality and great taste.
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