These new Franklin & Sons soft drinks are being launched by the independent refreshment brand as a series of products that are perfect for consumers to enjoy on their own, as part of a mocktail, cocktail and beyond.
The carbonated drinks come in three flavors including Raspberry, Elderflower and Dandelion & Burdock, which are launching in 12-packs in the UK priced at £12. The refreshments are inspired by consumer demand for naturalistic taste experiences, while the use of cans over bottles also shifts the brand in a more eco-friendly direction.
Brand Manager Lauren Edwards commented on the new Franklin & Sons soft drinks saying, "We’re thrilled to introduce our new 250ml cans, making our signature liquids even more accessible. They will genuinely offer a convenient yet premium solution for pubs and bars, as well as retail consumers for their on-the-go, summertime occasions.”
What Makes This Trend Stand Out
- Natural Taste Experiences
- Consumers are increasingly seeking soft drinks that offer naturalistic flavor profiles, taping into a desire for more authentic and less artificial taste experiences.
- Eco-friendly Packaging
- The shift from bottles to cans showcases a strong move towards sustainable packaging, appealing to environmentally conscious consumers looking to reduce their carbon footprint.
Sectors Adopting This
- Beverage
- The beverage industry sees continuous innovation with new flavor combinations and natural ingredients, meeting evolving consumer preferences.
- Sustainability
- Sustainable packaging solutions are becoming crucial in the sustainability industry, driving brands to adopt more eco-friendly materials and practices.
- Hospitality
- In the hospitality industry, offering premium and convenient beverage options enhances customer satisfaction and provides a competitive edge for establishments.
