From emotional animal campaigns and apps to pet-centric dating events, a number of creative methods have been explored to help shelter dogs and cats find their forever homes, and the Cats on Glass Gallery introduces an entirely new way for feline lovers to connect with furry companions.
The Cats on Glass Gallery pop-up is centered around the fun Cats on Glass Playhouse exhibit, which gives cats the space to walk on a glass surface and let event-goers snap photos from underneath. As well as featuring adoptable cats from spcaLA, the Cats on Glass Gallery, presented by Fresh Step Clean Paws, truly gives people the chance to see the power of the brand's low-tracking litter in action.
Some of the other attractions within the pop-up gallery include a pom-pom room, a "me-owm meditation center" and an adoption lounge.
Why This Trend Is Growing
- Interactive Cat Exhibits
- Creating interactive exhibits that allow people to connect with shelter cats in a unique way.
- Brand Partnership Pop-ups
- Partnering with brands to create pop-up galleries that showcase the brand's products while promoting shelter animals.
- Unique Adoption Experiences
- Developing innovative experiences and attractions within adoption events to attract more potential adopters.
Industries Being Reshaped
- Pet Supplies
- The pet supplies industry can explore partnerships with shelters to showcase their products through innovative adoption experiences.
- Experiential Marketing
- Experiential marketing agencies can create interactive pop-up galleries for brands that want to promote their products while supporting animal welfare.
- Animal Shelters
- Animal shelters can create unique adoption experiences and attractions to attract more potential adopters and raise awareness about their organization.
