Opening Ceremony Kickstarts the Iconic Skidz Label in 2019

 - Jan 14, 2019
References: openingceremony & highsnobiety
This fashion brand relaunch is strongly affiliated with 90s street style and, as a result, its nostalgia factor will surely capture the attention of consumers. Skidz became popular for its ridiculously oversized pajama-like pants. The garment became iconic in the 80s and 90s as many celebrities began to opt-in for the appealingly slouchy aesthetic -- this included names like Vanilla Ice and Will Smith who then was still a part of the 'Fresh Prince of Bel-Air.'

The brand relaunch is initiated by contemporary streetwear retailer Opening Ceremony. The collection features a range of hoodies, pants, and t-shirts that are made available to consumers at an affordable price range -- from $35 to $110 USD. Moreover, the Skidz collection is spotlighted in an appropriately themed lookbook that takes cues from the VHS tape aesthetic.