It is not often the case that a cheese ad will cause one to do a double take. These hyper-creative promotional print posters by Austrian advertising agency Traktor, however, will surely capture the audience's attention for longer than usual. The incredibly artful cheese ads are completed as cheeky promotional materials for SalzburgMilch and its product — the 'Premium Original Bergkäse.' Each one is a food-inspired representation of a famous work of art.
The printed cheese ads boast a cheese and bread combo as materials. The featured masterpieces include 'The Scream' by Edvard Munch, 'The Birth of Venus' by Sandro Botticelli, Van Gogh's 'Self-Portrait with Bandaged Ear and Pipe,' and last but not least — 'Girl with a Pearl Earring' by Johannes Vermeer.