EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Laura McQuarrie — July 25, 2023 — Marketing
References: adweek
The most travel fine art typically undergoes is between museums, where valuable masterpieces are loaned or exhibited across various cultural institutions to be admired by art enthusiasts worldwide—but with its Get Out There campaign, EasyJet is turning the works of Vermeer, Michelangelo and Rodin into jetsetters. This new campaign debuted with a 30-second spot depicting Mona Lisa preparing to board a flight to Athens. Similarly, Michelangelo’s David can be seen stepping off a plane and The Thinker ponders his options on a cafe menu.
Intentionally using characters that are recognizable and "live" in Europe, EasyJet brings the benefits of travel to life in a way that may inspire others who feel as if they've been stuck in place for too long. This promises to resonate with people post-pandemic, as they're filled with a strong desire to travel and seek out new adventures and experiences.
Intentionally using characters that are recognizable and "live" in Europe, EasyJet brings the benefits of travel to life in a way that may inspire others who feel as if they've been stuck in place for too long. This promises to resonate with people post-pandemic, as they're filled with a strong desire to travel and seek out new adventures and experiences.
Trend Themes
1. Traveling Fine Art - Disruptive innovation opportunity: Develop immersive virtual reality experiences that allow people to explore famous artworks from the comfort of their homes.
2. Art-inspired Marketing Campaigns - Disruptive innovation opportunity: Create marketing campaigns that integrate iconic artworks to captivate and engage audiences in unique ways.
3. Revitalizing Travel Industry - Disruptive innovation opportunity: Invent new travel experiences that combine art, culture, and tourism to attract and delight travelers seeking unique adventures.
Industry Implications
1. Museums and Galleries - Disruptive innovation opportunity: Develop partnerships with airlines and travel companies to create traveling art exhibitions that bring masterpieces to new audiences around the world.
2. Virtual Reality (VR) - Disruptive innovation opportunity: Build VR platforms that allow individuals to virtually visit famous art museums and interact with paintings and sculptures.
3. Tourism and Hospitality - Disruptive innovation opportunity: Design art-themed travel packages that offer curated experiences integrating famous artworks, local culture, and unique destinations.
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