The 'Reynolds Wrap Hunger Harness' Holds Drinks & Keeps Food Hot

 - Jan 20, 2019
References: reynoldskitchens & foodandwine
For the Super Bowl this year, Reynolds Wrap—which is known for its aluminum cooking foil—introduced the Reynolds Wrap Hunger Harness as "the ultimate Game Day wearable."

The silver-colored harness includes a thermal pouch to keep hot foods at a desirable eating temperature, an integrated food tray, a thermal drink holder, an insulated dip holder and adjustable straps for the utmost comfort. For just one day, the limited-release snack harnesses were made available to consumers for the same price as the brand's aluminum foil at $4.99.

As it costs brands millions of dollars to participate in advertising during the Super Bowl, inventive companies of all sizes are taking part this year by developing eye-catching commercials, products and stunts based around the event that are just as attention-grabbing, but much more cost-effective.