Volcanic chocolate makes up 0.2 of the world's chocolate. It is made with very special cocoa beans that have been grown on rich lava soil. Because of this, the ingredient retains a very distinct and unique taste that is not present in other tokens of its type.
KitKat works alongside premium chocolate company Firetree to create a series of volcanic chocolate bars that will delight consumers with exclusive flavoring and interesting techniques of extraction. The premium KitKat line boasts three varieties, with cocoa beans sourced from the Malakula Island in Vanuatu, the Karkar Island in Papua New Guinea and the Mindanao Island in The Philippines.
The KitKat volcanic chocolate bars are available for purchase separately, as a three- or seven-piece pack.
Why This Trend Is Growing
- Volcanic Chocolate
- Exploring the unique, rich taste of chocolate made from cocoa beans grown on volcanic soil presents opportunities for premium chocolate companies to create new and exclusive offerings.
- Flavor Exploration
- Continuing exploration of new and unique flavors can be key for companies looking to innovate in a crowded and competitive chocolate market.
- Sustainable Sourcing
- The use of locally-sourced cocoa beans from remote regions presents an opportunity for chocolate companies to focus on sustainable sourcing practices and engage with communities in those regions.
Industries Being Reshaped
- Premium Chocolate
- Premium chocolate companies are well-positioned to explore and develop the unique flavors and processes associated with volcanic chocolate.
- Gourmet Food
- Companies focused on gourmet and artisanal food products can leverage the unique flavor profile of volcanic chocolate to create new offerings and appeal to consumers seeking novel taste experiences.
- Socially Responsible Brands
- The sustainable sourcing of cocoa beans from remote and underrepresented regions presents opportunities for brands focused on social responsibility and ethical products to create new offerings while supporting communities in those regions.
