The Marley+CBD Mellow Mood Drinks Have a Premium Recipe
Michael Hemsworth — January 18, 2019 — Lifestyle
The Marley+CBD Mellow Mood drinks have been unveiled by New Age Beverages Corporation in partnership with Docklight Brands as a new refreshment for consumers looking to enjoy the benefits of CBD.
The drinks will come in three flavor options including Herbal Honey, Lemon Raspberry and Peach Raspberry, which will all be infused with 25mg of pharmaceutical-grade CBD per can. The drinks will be initially rolled out in Oregon, Colorado, Michigan and Washington where cannabis is legal.
Speaking on the new drinks, SVP of Sales for New Age, Michael Cunningham, said, "It makes my job a lot easier when I have retailers and distributors reaching out to me asking for specific products. From the moment the CBD movement began, I’ve been receiving calls nonstop asking when we’d be going to market with a Marley+CBD product...Under the Marley brand platform, we are able to leverage a massive global brand with ties to healthy cannabis use, to ultimately grow a beverage brand beyond anything we have seen to date."
The drinks will come in three flavor options including Herbal Honey, Lemon Raspberry and Peach Raspberry, which will all be infused with 25mg of pharmaceutical-grade CBD per can. The drinks will be initially rolled out in Oregon, Colorado, Michigan and Washington where cannabis is legal.
Speaking on the new drinks, SVP of Sales for New Age, Michael Cunningham, said, "It makes my job a lot easier when I have retailers and distributors reaching out to me asking for specific products. From the moment the CBD movement began, I’ve been receiving calls nonstop asking when we’d be going to market with a Marley+CBD product...Under the Marley brand platform, we are able to leverage a massive global brand with ties to healthy cannabis use, to ultimately grow a beverage brand beyond anything we have seen to date."
Trend Themes
1. Cbd-infused Beverages - The increase in the popularity of CBD has opened up opportunities for companies to create innovative, functional beverages that cater to health-conscious consumers.
2. Functional Flavored Drinks - Flavorful drinks with added functional benefits are becoming more popular as consumers seek out healthier and more natural alternatives to traditional sodas and energy drinks.
3. Regional Rollouts - Targeted regional rollouts provide a way to tap into the cannabis market while navigating complex regulations and allows for innovation and customization based on regional consumer preferences.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the growing market for functional and health-focused drinks by incorporating innovative ingredients such as CBD, adaptogens, and probiotics.
2. Cannabis Industry - The cannabis industry can tap into the beverage market by creating innovative and differentiated products that cater to health-conscious consumers and take advantage of regional regulations and flavor preferences.
3. Retail Industry - Retailers can partner with companies in the beverage and cannabis industries to offer innovative products that have functional benefits and cater to emerging consumer preferences for healthier and more natural alternatives to conventional products.
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