Aurora Elixirs and Artet teamed up to create a non-alcoholic, hemp-based soft drink with CBD. The carbonated drink, available in a Mediterranean Citrus & Chamomile flavor, is free from artificial ingredients and it combines the taste of Italian grapefruit with other flavorful additions like chamomile, coriander and orange peel.
The refreshing and citrusy hemp-based carbonated beverage boasts 25mg of non-psychoactive CBD per 20cl bottle. The non-alcoholic spritz is sold in packs of four, complete with a bottle opener and a pair of eco-friendly stainless steel straws.
The plant-forward refreshment promises to appeal to consumers who are interested in full-flavor experiences that don't necessarily hinge on alcohol. Yet with an infusion of CBD, the product boasts other supportive and relaxing benefits as a social tonic.
Key Themes Behind This Trend
- Hemp-based Beverages
- Opportunity for other companies to follow suit by introducing their own line of hemp-based drinks combined with other flavors and natural ingredients.
- Non-alcoholic Drinks with CBD
- CBD-infused drinks may soon become the mainstream alternatives to traditional alcoholic drinks, paving the way for healthier choices in social situations.
- Eco-friendly Drink Packaging
- With eco-conscious consumers increasingly seeking out sustainable choices, innovating in eco-friendly packaging offers a chance to stand out in beverage sales.
Where This Applies
- Beverage Industry
- Companies can capitalize on the rising demand for healthier, non-alcoholic choices by exploring the potential of hemp-based drinks with added benefits like CBD and natural ingredients.
- Health and Wellness Industry
- CBD-infused, non-alcoholic drinks with natural ingredients and relaxing benefits cater to consumers who prioritize their well-being, making it a disruptive trend in the health and wellness industry.
- Sustainable Packaging Industry
- Innovating sustainable packaging technology for eco-friendly beverage choices presents an opportunity for growth in the sustainable packaging industry, in line with changing consumer demands for environmentally-friendly options.
