What is the trend of thc-infused beverages?

Sparking curiosity in the drink industry, the rise of THC-infused beverages combines the social aspect of drinking with the relaxing effects of cannabis, catering to a new market of wellness-conscious consumers.

What is the trend of non-alcoholic social tonics?

Positioning itself as a sophisticated alternative to traditional alcohol, non-alcoholic social tonics provide a new way to enjoy a social drink without the negative effects of alcohol.

What is the trend of health-conscious mixology?

The shift toward health-conscious mixology emphasizes natural flavors and ingredients, appealing to consumers seeking cleaner and healthier drink options without sacrificing taste.

What are the implications for the cannabis-infused products industry?

As the acceptance of cannabis continues to grow, the infusion of cannabis into products allows companies to innovate within the sector by exploring a range of new applications and consumer preferences.

What are the implications for the beverage industry industry?

Evolving consumer preferences for unique and health-focused drinks present the beverage industry an opportunity to diversify offerings and tap into the expanding market for functional and infused drinks.

What are the implications for the wellness market industry?

Integrating traditional wellness elements with modern innovation, the wellness market harnesses potential by offering products that align with consumer desires for natural and beneficial ingredients.

THC-Infused Aperitifs : Spritz

Social Low-Calorie Cannabis Seltzers Image 1

Spritz is Cann's Take on a Bubbly, Refreshing Aperitif

Laura McQuarrie — June 19, 2025 — Lifestyle

References: drinkcann & bottleraiders

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Cann, known for its social tonics in ready-to-drink formats, is venturing into new territory with the release of its first 750-milliliter bottled product, Spritz. This infused aperitif takes the form of a sparkling Aperol-style cocktail with 60 milligrams of hemp-derived THC per bottle, and 2.5 milligrams of THC (and no CBD) in every once-ounce pour.

Color-wise, the aperitif is as vibrant and bright and it shares the same bubbly essence and bitterness of the beloved bubbly cocktail—and all with natural flavor, fresh citrus juice, and no preservatives or essences.

Fans of alcohol-based spritz cocktails swear by the classic 3-2-1 ratio, but Cann's alternative aperitif makes summertime refreshment even simpler. According to Cann, the perfect pour is just three parts bubbly, one part spritz.

Trend Themes

Thc-infused Beverages — Sparking curiosity in the drink industry, the rise of THC-infused beverages combines the social aspect of drinking with the relaxing effects of cannabis, catering to a new market of wellness-conscious consumers.
Non-alcoholic Social Tonics — Positioning itself as a sophisticated alternative to traditional alcohol, non-alcoholic social tonics provide a new way to enjoy a social drink without the negative effects of alcohol.
Health-conscious Mixology — The shift toward health-conscious mixology emphasizes natural flavors and ingredients, appealing to consumers seeking cleaner and healthier drink options without sacrificing taste.

Industry Implications

Cannabis-infused Products — As the acceptance of cannabis continues to grow, the infusion of cannabis into products allows companies to innovate within the sector by exploring a range of new applications and consumer preferences.
Beverage Industry — Evolving consumer preferences for unique and health-focused drinks present the beverage industry an opportunity to diversify offerings and tap into the expanding market for functional and infused drinks.
Wellness Market — Integrating traditional wellness elements with modern innovation, the wellness market harnesses potential by offering products that align with consumer desires for natural and beneficial ingredients.

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