A sports theme park provides a truly unique and valuable opportunity to connect to consumers. Given the magnitude of the Super Bowl, such a feature is possible and will surely add a sense of community within the chaos. From January 26th to February 2nd, fans will have the opportunity to attend an experience that features "immersive exhibits and interactive games." The sports theme park is celebrating the Super Bowl LIII and is powered by Hyundai.
The activation allows fans to get their head into the game through simulations of what it is to train like an NFL player -- from the Three Cone Drill to the 40-Yard Dash, as well as witness some behind-the-scenes action with "access to NFL Network player and celebrity interviews."
Complete with the opportunity to collect NFL player and legend autographs, the Super Bowl sports theme park is bound to generate some excitement prior to the game.