What is the trend of tailgate experiences enhancement?

Creating tailgate kits that include innovative products can enhance the tailgating experiences of football fans.

What is the trend of social media promotions?

Using social media campaigns to engage football fans and promote brand-new products like 'Tailgate in a Box'.

What is the trend of customized consumer experiences?

Personalized promotions like the front yard for New York Jets fans can create unique experiences for consumers.

What are the implications for the beverage industry?

Beverage companies can create innovative kits and promotions to enhance consumer experiences and promote their products.

What are the implications for the outdoor entertainment industry?

Companies that offer outdoor entertainment products like projectors and games for tailgating can collaborate with brands to provide customized kits.

What are the implications for the sports marketing industry?

Sports marketing agencies can utilize social media campaigns and personalized experiences to engage fans and promote their clients.

Football-Themed Social Media Campaigns : Tailgate in a box

Football-Themed Social Media Campaigns

Pepsi Launched Its New 'Tailgate in a Box' Promotion

Daniel Johnson — August 25, 2020 — Marketing

References: pepsico & marketingdive

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Pepsi created its new 'Tailgate in a Box' promotion, which will distribute kits to football fans, which are intended to improve the tailgate experiences of fans. The kits included in the 'Tailgate in a Box' promotion consists of am outdoor projector, customized cornhole games, as well as various Pepsi products. The items are contained in a 16-square-foot box and contain approximately $5,000 USD of products. A total of 20 kits will be made for fans, who can enter to win through a microsite.

The beverage brand also paved a front yard for New York Jets fans as part of social video promotions. The yard will now also feature a grill, inflatable jet, and more. Pepsi also had Curtis Martin, a former player record a message for the fans.

Image Credit: Pepsi

Trend Themes

Tailgate Experiences Enhancement — Creating tailgate kits that include innovative products can enhance the tailgating experiences of football fans.
Social Media Promotions — Using social media campaigns to engage football fans and promote brand-new products like 'Tailgate in a Box'.
Customized Consumer Experiences — Personalized promotions like the front yard for New York Jets fans can create unique experiences for consumers.

Industry Implications

Beverage — Beverage companies can create innovative kits and promotions to enhance consumer experiences and promote their products.
Outdoor Entertainment — Companies that offer outdoor entertainment products like projectors and games for tailgating can collaborate with brands to provide customized kits.
Sports Marketing — Sports marketing agencies can utilize social media campaigns and personalized experiences to engage fans and promote their clients.

3.8

Score

Popularity

Activity

Freshness