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Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos

 - Jan 17, 2019
References: instagram & highsnobiety
The appeal of globally recognized labels is solidified by the creative approach and consumer interest in Nicole McLaughlin's products which tap favorite brand logos as a defining element of design. With a strong vision, combined with a relentless willingness to destroy and reconfigure, McLaughlin offers social commentary and something fun to look at. Her DIY-style garments range from patchy Ralph Lauren-inspired shorts and bootleg adidas-referencing slides to semi-transparent Dover Street Market-themed button-ups and vests that nod to Whole Foods. Building on the logomania movement, it is hard to decipher whether there is any irony in Nicole McLaughlin's creations or whether they are pure experimentation.

The favorite brand logo-inspired garments gained traction on Instagram and have proven themselves to be a token of completely shearable, curiosity-driving content.