Bag-Transformative Technical Shoes

Nicole McLaughlin Designs her Own Diemme Maggiore Shoe

Nicole McLaughlin works in collaboration with Diemme on new utilitarian footwear in the form of the Maggiore for the season. She continues to grow her upcycling design approach with the latest shoe and the shoe has one base and three detachable uppers.

The hidden layer starts with a soft suede mule detailed with wavy patterns throughout. Tonal zippers are then seen along the mudguards and travel to the medial side of the shoe to allow the upper half to be attached. The joint capsule comes in colorway options of beige, blue, and green materials. It is made from waterproof ripstop materials that can be removed entirely. Notably, it is able to transform into functional bags with metallic clasps and toggles.

Image Credit: Diemme, <a rel='nofollow' href='https://hypebeast.com/2023/1/nicole-mclaughlin-diemme-collaboration-release-info'>hypebeast</a>, <a rel='nofollow' href='https://diemme.com/'>diemme</a>

Upcycled Footwear
There is a growing trend for upcycled and sustainable footwear that can evolve as needed.
Modular Design
Modular design is becoming increasingly common as it offers the user greater control and customization.
Functional Transformation
Functional transformation is a trend in footwear design that allows shoes to be converted into different useful items.

Industries Being Reshaped

Fashion and Apparel
The fashion and apparel industry is ripe for disruptive innovation especially by upcycling materials in new and original ways.
Outdoor Gear
The outdoor gear industry can benefit greatly by developing modular products that allow customers to use the gear in different ways.
Sustainable Design
The sustainable design industry can also benefit from these trends by creating products with less impact on the environment.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 37%
Freshness 16%

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