DKNY is introducing a new iteration of its iconic logo and it's being introduced as an NFT logo that will go up for auction supporting charity. The new fashion label's first NFT aims to capture the vibrant spirit of New York and it takes cues from a DKNY billboard that welcomed people to the Soho shopping district more than a decade ago.
The new logo is set to appear on apparel and accessories from the brand as of early September and this auction may inspire more brands to follow suit with NFT logos in the future.
Proceeds of the NFT auction will go towards the American Nurses Foundation, which is dedicated to the health and well-being of frontline nurses.
DKNY is Auctioning Its New Logo as a Non-Fungible Token
Laura McQuarrie — August 30, 2021 — Marketing
References: donnakaran & fashionunited.uk