Burger King is Now Mailing Mystery Boxes to DoorDash Customers
Katherine Pendrill — January 27, 2019 — Marketing
References: qsrmagazine & brandeating
If you like surprises, then you'll be excited to hear that Burger King is mailing 'Mystery Boxes' to customers who order delivery now through February 4th. Even more mysterious, the new promotion appears to be linked to the Super Bowl.
As a teaser on Burger Kings YouTube channel suggests, the iconic burger chain is teaming up with DoorDash for some kind of Super Bowl partnership. As part of the promotion, Burger King customers who place a DoorDash delivery order of $10 or more will be able to enter the code MYSTERYBOX. Burger King will then ship a Mystery Box straight to the customer's home with the appropriate instructions. While the contents remain unknown, Burger King states that the boxes are valued at about $30. As DoorDash Chief Operating Officer teases, "This limited-edition Mystery Box creates a unique, engaging and innovative experience, and we are excited to launch it nationwide for our customers."
Image Credit: Burger King.
As a teaser on Burger Kings YouTube channel suggests, the iconic burger chain is teaming up with DoorDash for some kind of Super Bowl partnership. As part of the promotion, Burger King customers who place a DoorDash delivery order of $10 or more will be able to enter the code MYSTERYBOX. Burger King will then ship a Mystery Box straight to the customer's home with the appropriate instructions. While the contents remain unknown, Burger King states that the boxes are valued at about $30. As DoorDash Chief Operating Officer teases, "This limited-edition Mystery Box creates a unique, engaging and innovative experience, and we are excited to launch it nationwide for our customers."
Image Credit: Burger King.
Trend Themes
1. Mystery Box Promotions - Exploring the potential for other companies to offer Mystery Box promotions in order to engage customers in unique and unexpected ways.
2. Collaborative Marketing Campaigns - Exploring the benefits of partnering with another brand or company to create a marketing campaign that is more than the sum of its parts.
3. Surprise-and-delight Strategies - Exploring the potential for surprise-and-delight strategies, where companies create memorable experiences for customers by providing unexpected and valuable gifts or experiences.
Industry Implications
1. Fast Food - Opportunities for fast food chains to create unique and memorable experiences for their customers, potentially through partnerships with other brands or surprise-and-delight strategies.
2. Delivery Services - Opportunities for delivery services to partner with other companies and create unique promotions that encourage customers to use their services.
3. Marketing Agencies - Opportunities for marketing agencies to help brands create memorable campaigns and unique experiences for their customers through creative collaboration and surprise-and-delight strategies.
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