KFC Created a Quirky Limited-Edition Faux Fur Rug for Valentine's Day
Laura McQuarrie — February 5, 2019 — Marketing
References: reddit & prnewswire
Chicken-scented bath salts, edible nail polish, gravy-inspired candles and anti-technology pods are just a handful of the quirky products that have been released by KFC over the years—and for Valentine's Day this year, the fried chicken chain is adding to this unconventional assortment with a faux fur rug that looks like Colonel Sanders.
To engage fans who want to win date nights for a year, KFC launched a Reddit creativity competition that offers multiple ways to enter, as well as multiple ways to win through drawing, storytelling and showing off one's skills on Photoshop. The ultimate date night package includes not just the novelty faux bearskin rug, but also a pair of fried chicken pajama onesies, a KFC gift card for two and a yearly subscription to an online streaming service.
To engage fans who want to win date nights for a year, KFC launched a Reddit creativity competition that offers multiple ways to enter, as well as multiple ways to win through drawing, storytelling and showing off one's skills on Photoshop. The ultimate date night package includes not just the novelty faux bearskin rug, but also a pair of fried chicken pajama onesies, a KFC gift card for two and a yearly subscription to an online streaming service.
Trend Themes
1. Quirky Limited-edition Merchandise - QSR businesses can create unconventional items like KFC's faux fur rug to engage with their customers and promote their brand.
2. Social Media Contests - QSR businesses can utilize creative social media contests, like KFC's Reddit competition, to engage with their fans and build brand loyalty.
3. Novelty Date Night Packages - QSR businesses can offer novelty date night packages like KFC's ultimate prize bundle as a unique promotion that can attract and retain customers.
Industry Implications
1. Fast Food Industry - QSR businesses can create unique merchandise and develop creative social media contests, as exemplified by KFC's faux fur rug and Reddit competition.
2. Retail Industry - Retail businesses can offer novelty date night packages as a promotional strategy to attract and retain customers, like KFC's ultimate prize bundle.
3. E-commerce Industry - E-commerce businesses can utilize social media to promote and offer their own unique merchandise, as seen in KFC's Reddit competition.
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