Oversized Sandwich Pillows

The KFC Chicken Sandwich Snuggler is a Pillow Pets Exclusive

The KFC Chicken Sandwich Snuggler has been introduced to the world as KFC's biggest sandwich yet and it takes the form of a limited-edition pillow that's exclusively available on Pillow Pets. The $99.99 pillow is a nearly three-foot sandwich-style pillow that suits those who are "craving something cuddly, and quite frankly, a little bit outrageous, in the best way possible," as described by the brand.

This limited-edition novelty pillow coincides with the introduction of the KFC Chicken Sandwich and it promises to be the perfect gift for Valentine's Day. For solo individuals and couples alike, this oversized pillow promises to be the perfect accessory for napping or cozying up on the couch during evenings indoors.

Oversized Novelty Pillows
The market for oversized novelty pillows presents opportunities for creativity and brand collaborations.
Food-inspired Decor
Food-inspired decor is becoming a popular trend that businesses can tap into.
Limited-edition Collectibles
Limited-edition, exclusive collectibles can create buzz and excitement for brands.

Who This Affects Most

Home Decor
Home decor companies can capitalize on the trend of food-inspired decor.
Fast Food
Fast food chains can create novel merchandise as an additional revenue stream.
Retail
Retail companies can collaborate with brands to release limited-edition collectibles that attract fervent collectors.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 76%
Freshness 12%