After a nearly 10-year hiatus, KFC is bringing back its iconic KFC Double Down Sandwich and introducing a new Bacon & Cheese Chicken Sandwich.
KFC fans will likely remember the KFC Double Down Sandwich for swapping buns for two KFC's Extra Crispy, 100% white meat chicken filets. Now the iconic sandwich is back as of Monday, March 6th, for just four weeks only.
For those who are weary of a bun-less fried chicken sandwich, the brand is also introducing the new premium Bacon & Cheese Chicken Sandwich. This sandwich consists of a double-breaded, Extra Crispy chicken filet, a slice of cheese, two pieces of hickory-smoked bacon, the Colonel's real mayo, and pickles, all served on a freshly-toasted brioche bun. As Nick Chavez, CMO of KFC U.S., explains, "We realize leaving the buns behind isn't for everyone, so our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the craveable taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts."
Image Credit: KFC
What Makes This Trend Stand Out
- Return of KFC Double Down Sandwich
- Creating new promotions or limited edition items can increase customer loyalty and discussion around existing menu items.
- Premium Chicken Sandwiches
- The increasing popularity of chicken sandwiches presents an opportunity for fast food chains to create new sandwich offerings with premium ingredients.
- Burger Vs Chicken Sandwich Wars
- Competition between fast food chains in the burger and chicken sandwich categories will continue to drive menu innovation and promotions.
Sectors Adopting This
- Fast Food Industry
- Introducing creative and limited-time menu items can help drive traffic to fast food restaurants.
- Poultry Industry
- Demand for chicken sandwiches presents an opportunity for poultry suppliers to expand their product lines with premium chicken options.
- Bakery Industry
- Fast food chains can form partnerships with bakeries to create fresh and unique buns for their sandwich offerings.
