CATEGORY
THTV Trends

Top Trends in THTV

Bringing you the latest videos from the Trend Hunter team, the THTV category shines light on the most up-to-date events, team outings and hottest trends on the web.

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Artistic 4K Televisions
AUG 23, 2017

Artistic 4K Televisions

Trend Hunter Talked to Mark Childs About 'The Frame' by Samsung

Artistic 4K Televisions — The trend of combining 4K televisions with framed artwork is disrupting the home entertainment market by offering consumers a way to merge aesthetics and digital technology.

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Brew-Showcasing Events
NOV 7, 2014

Brew-Showcasing Events

Les Murray Discusses Toronto's Festival of Beer and Great Tasting Product

Beer Festival Experiences — Disruptive innovation opportunity: Creating immersive beer festivals that combine beer tasting with entertainment and educational components.

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Branded Picture Booths
JAN 20, 2015

Branded Picture Booths

PartyPix Offers Marketing Opportunities in the Form of a Party Photo Booth

Customizable Party Photo Booths — Using unique technology and customizable features, party photo booths provide a fun and effective branding tool for events.

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Kombucha Tea Blends
JAN 22, 2015

Kombucha Tea Blends

Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks

Rise of Kombucha Tea — Kombucha tea is becoming a popular alternative to smoothies as a go-to health beverage.

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Hybrid Cannabis Cafes
SEP 7, 2016

Hybrid Cannabis Cafes

Trend Hunter Talks to Alan Gertner About the Evolution of Cannabis Culture

Hybrid Cannabis Cafes — Combining coffee, clothing and cannabis, hybrid cannabis cafés are making the cannabis experience both delightful and beautiful, appealing to a more mainstream audience.

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All-Natural Vodka Cocktails
MAY 9, 2017

All-Natural Vodka Cocktails

Trend Hunter Talks to Dan Beach and Neetu Godara of SoCIAL LITE Vodka

Natural Alcoholic Beverages — The rise of natural and healthier cocktails is disrupting the traditional alcohol industry and creating an opportunity for beverage brands to offer more nutritious options.

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Eco Team-Building Retreats
AUG 14, 2015

Eco Team-Building Retreats

Long Point Eco Adventures Offers Skill-Building Activities & Adventure

Eco-Friendly Team-Building — The rise of eco-friendly team-building retreats provides opportunities for businesses to incorporate sustainable practices into team-building activities.

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Iconic Canadian Fashion Companies
APR 26, 2017

Iconic Canadian Fashion Companies

Michael Berg Explains the Legacy of the Berg Family Business

Adapting to Fashion Industry Changes — The Berg family business has thrived by adapting to the ever-changing fashion industry, presenting opportunities for companies to innovate and stay relevant in this dynamic market.

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Five Dollar Freelancing Jobs
OCT 11, 2013

Five Dollar Freelancing Jobs

Trend Hunter Teams Up With Fiverr to Promote Business Innovatively

Online Gig Economy — The success of Fiverr highlights the increasing trend of online gig economy, which presents innovative opportunities for businesses to streamline their operations and reduce costs by outsourcing to freelancers.

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Androgynous Hand-Crafted Fashion
MAR 7, 2014

Androgynous Hand-Crafted Fashion

Sherise Cromwell is Taking the World by Storm with Think Reese

Handcrafted Jewelry — Sherise Cromwell's handcrafted jewelry line demonstrates the trend towards personalization and unique design in the fashion industry, posing an opportunity for small business and local artisans to compete with larger retailers.

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TREND HUNTER
INSIGHTS

Cultivated Unique

Consumers flaunt eccentricity to stand out in a homogenized fashion landscape

Trend — Social media has created unprecedented fashion uniformity, with viral trends spreading instantly across continents. In response, consumers are deliberately seeking out niche, unconventional pieces that resist mainstream adoption. This includes vintage finds, artisan-made accessories, and deliberately mismatched aesthetics that require insider knowledge to appreciate.

Insight — When everyone can access the same trends instantly, individual expression becomes nearly impossible. This has sparked a counter-movement where consumers view style choices as personal branding and intellectual currency. They're drawn to pieces that tell a story or signal membership in smaller communities. The desire to be seen as having "good taste" has become more important than simply looking fashionable, driving people toward choices that feel authentic and unreplicable.

Workshop Question — How could your brand help consumers express their individual identity rather than just follow trends?

SCORE
6.6
GENDER
30% Men 70% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
ConvergenceDivergenceCyclicalityRedirectionReductionAcceleration

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BEYOND

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