Mercedes-Benz Canada recently announced a new partnership with Live Nation Canada that gives drivers exclusive access to some of the most highly anticipated musical performances. For those who love music as much as they enjoy hitting the open road, the new service is the ultimate perk.
As part of its new partnership with Live Nation Canada, Mercedes-Benz Canada will offer a service that it calls Mercedes-Benz Star Access. This service will allow those who own a Mercedes-Benz vehicle to connect with a dedicated concierge who will help them purchase tickets for Live Nation events across Canada. Blocks of premium tickets will be available at a wide range of arenas and seated venues, meaning fans will have plenty of opportunities to see their favorite stars hit the stage.
Trend Hunter recently had a chance to speak to Mercedes-Benz Canada's Vice President of Marketing Virginie Aubert, about the exciting new partnership. As Aubert explains, the multi-year partnership is all about "connecting with a broad base of Canadians and associating the thrill of driving a Mercedes-Benz with the thrill of live music."