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Top Trends in TH Video

Deep diving into the latest trends, content and culture happening at Trend Hunter, this video category has everything you’ll need to keep up to date with Trend Hunter’s community, events and busines innovation.

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Insect-Embellished Platform Pumps
SEP 22, 2026

Insect-Embellished Platform Pumps

Thom Browne's Bug Embellished Pumps are Playful

Insect-Inspired Fashion — Entomological motifs introduce a whimsical design language where footwear becomes collectible sculpture, opening space for novelty-driven luxury pieces that merge apparel with art objects.

Read More +
Versatile Wardrobe Staple Collections
SEP 23, 2026

Versatile Wardrobe Staple Collections

Banana Republic and La Ligne Reimagine Fall Layers

Modular Wardrobe Staples — Interchangeable details like removable collars and adjustable waists signal demand for garments that shift across seasons, settings, and body preferences.

Read More +
Seasonal In-Store Farm Stands
SEP 23, 2026

Seasonal In-Store Farm Stands

Hannaford Brings Back Seasonal Farm Stands

Localized Produce Merchandising — Supermarkets are creating compact seasonal displays that make regional sourcing more visible, opening space for differentiated fresh-food experiences within standard retail layouts.

Read More +
Decadent Halloween Dessert Shakes
SEP 23, 2026

Decadent Halloween Dessert Shakes

Shake Shack's Reese’s Peanut Butter Cup Shake Debuts

Extreme Dessert Shakes — Calorie-dense, texture-rich shakes position indulgence as a premium experience, creating space for limited-edition formats that function as both menu items and social content.

Read More +
Seasonal Coffee Drink Variants
SEP 21, 2026

Seasonal Coffee Drink Variants

Dutch Bros Unveils Its Snickerdoodle Latte And Mocha Lineup

Dessert-Inspired Coffee — Cookie, candy, and pastry flavor profiles in everyday coffee formats create openings for premium limited-time beverages that feel indulgent without requiring new core products.

Read More +
Spooky Candy Collections
SEP 21, 2026

Spooky Candy Collections

SmartSweets Has Added Gummy Worms And Sour Zombie Buddies

Better-For-You Halloween Candy — Seasonal confectionery is being reshaped by low-sugar formulations that preserve playful flavors and festive appeal while aligning with wellness-minded consumer expectations.

Read More +
Pumpkin Baking Dishes
SEP 22, 2026

Pumpkin Baking Dishes

Target's Threshold Pumpkin Baking Dish Only Costs $20

Affordable Seasonal Cookware — Budget-friendly festive bakeware is widening access to limited-occasion kitchen styling while challenging premium brands that rely on collector pricing.

Read More +
Hand-Battered Pickle Menu Items
SEP 21, 2026

Hand-Battered Pickle Menu Items

Long John Silver's Has Added Hand-Battered Fried Pickles

Hand-Battered Snacks — Freshly prepared textures can help quick-service brands create a more premium, sit-down-style experience without abandoning value-driven formats.

Read More +
Limited-Edition Football Buckets
SEP 4, 2026

Limited-Edition Football Buckets

Garage Beer Launches Its Cincinnati Bengals Bucket

Team-Branded Drinkware — Reusable sports-themed containers create collectible packaging moments that extend beverage consumption into tailgates, watch parties, and home game-day rituals.

Read More +
Insect-Embellished Platform Pumps
SEP 22, 2026

Insect-Embellished Platform Pumps

Thom Browne's Bug Embellished Pumps are Playful

Insect-Inspired Fashion — Entomological motifs introduce a whimsical design language where footwear becomes collectible sculpture, opening space for novelty-driven luxury pieces that merge apparel with art objects.

Read More +
Versatile Wardrobe Staple Collections
SEP 23, 2026

Versatile Wardrobe Staple Collections

Banana Republic and La Ligne Reimagine Fall Layers

Modular Wardrobe Staples — Interchangeable details like removable collars and adjustable waists signal demand for garments that shift across seasons, settings, and body preferences.

Read More +
Alternative Fall Beers
AUG 26, 2026

Alternative Fall Beers

True North Ales Offers a Hazy IPA Beyond Pumpkin and Spice

Non-Pumpkin Fall Beers — Seasonal beer portfolios are broadening with fruit-forward and hop-driven releases that create white space beyond the saturated pumpkin and spice segment.

Read More +
Seasonal In-Store Farm Stands
SEP 23, 2026

Seasonal In-Store Farm Stands

Hannaford Brings Back Seasonal Farm Stands

Localized Produce Merchandising — Supermarkets are creating compact seasonal displays that make regional sourcing more visible, opening space for differentiated fresh-food experiences within standard retail layouts.

Read More +
Decadent Halloween Dessert Shakes
SEP 23, 2026

Decadent Halloween Dessert Shakes

Shake Shack's Reese’s Peanut Butter Cup Shake Debuts

Extreme Dessert Shakes — Calorie-dense, texture-rich shakes position indulgence as a premium experience, creating space for limited-edition formats that function as both menu items and social content.

Read More +
Seasonal Coffee Drink Variants
SEP 21, 2026

Seasonal Coffee Drink Variants

Dutch Bros Unveils Its Snickerdoodle Latte And Mocha Lineup

Dessert-Inspired Coffee — Cookie, candy, and pastry flavor profiles in everyday coffee formats create openings for premium limited-time beverages that feel indulgent without requiring new core products.

Read More +
Spooky Candy Collections
SEP 21, 2026

Spooky Candy Collections

SmartSweets Has Added Gummy Worms And Sour Zombie Buddies

Better-For-You Halloween Candy — Seasonal confectionery is being reshaped by low-sugar formulations that preserve playful flavors and festive appeal while aligning with wellness-minded consumer expectations.

Read More +
Pumpkin Baking Dishes
SEP 22, 2026

Pumpkin Baking Dishes

Target's Threshold Pumpkin Baking Dish Only Costs $20

Affordable Seasonal Cookware — Budget-friendly festive bakeware is widening access to limited-occasion kitchen styling while challenging premium brands that rely on collector pricing.

Read More +
Hand-Battered Pickle Menu Items
SEP 21, 2026

Hand-Battered Pickle Menu Items

Long John Silver's Has Added Hand-Battered Fried Pickles

Hand-Battered Snacks — Freshly prepared textures can help quick-service brands create a more premium, sit-down-style experience without abandoning value-driven formats.

Read More +
Limited-Edition Football Buckets
SEP 4, 2026

Limited-Edition Football Buckets

Garage Beer Launches Its Cincinnati Bengals Bucket

Team-Branded Drinkware — Reusable sports-themed containers create collectible packaging moments that extend beverage consumption into tailgates, watch parties, and home game-day rituals.

Read More +
Insect-Embellished Platform Pumps
SEP 22, 2026

Insect-Embellished Platform Pumps

Thom Browne's Bug Embellished Pumps are Playful

Insect-Inspired Fashion — Entomological motifs introduce a whimsical design language where footwear becomes collectible sculpture, opening space for novelty-driven luxury pieces that merge apparel with art objects.

Read More +
Versatile Wardrobe Staple Collections
SEP 23, 2026

Versatile Wardrobe Staple Collections

Banana Republic and La Ligne Reimagine Fall Layers

Modular Wardrobe Staples — Interchangeable details like removable collars and adjustable waists signal demand for garments that shift across seasons, settings, and body preferences.

Read More +
Alternative Fall Beers
AUG 26, 2026

Alternative Fall Beers

True North Ales Offers a Hazy IPA Beyond Pumpkin and Spice

Non-Pumpkin Fall Beers — Seasonal beer portfolios are broadening with fruit-forward and hop-driven releases that create white space beyond the saturated pumpkin and spice segment.

Read More +
Seasonal In-Store Farm Stands
SEP 23, 2026

Seasonal In-Store Farm Stands

Hannaford Brings Back Seasonal Farm Stands

Localized Produce Merchandising — Supermarkets are creating compact seasonal displays that make regional sourcing more visible, opening space for differentiated fresh-food experiences within standard retail layouts.

Read More +
Decadent Halloween Dessert Shakes
SEP 23, 2026

Decadent Halloween Dessert Shakes

Shake Shack's Reese’s Peanut Butter Cup Shake Debuts

Extreme Dessert Shakes — Calorie-dense, texture-rich shakes position indulgence as a premium experience, creating space for limited-edition formats that function as both menu items and social content.

Read More +
Seasonal Coffee Drink Variants
SEP 21, 2026

Seasonal Coffee Drink Variants

Dutch Bros Unveils Its Snickerdoodle Latte And Mocha Lineup

Dessert-Inspired Coffee — Cookie, candy, and pastry flavor profiles in everyday coffee formats create openings for premium limited-time beverages that feel indulgent without requiring new core products.

Read More +
Spooky Candy Collections
SEP 21, 2026

Spooky Candy Collections

SmartSweets Has Added Gummy Worms And Sour Zombie Buddies

Better-For-You Halloween Candy — Seasonal confectionery is being reshaped by low-sugar formulations that preserve playful flavors and festive appeal while aligning with wellness-minded consumer expectations.

Read More +
Pumpkin Baking Dishes
SEP 22, 2026

Pumpkin Baking Dishes

Target's Threshold Pumpkin Baking Dish Only Costs $20

Affordable Seasonal Cookware — Budget-friendly festive bakeware is widening access to limited-occasion kitchen styling while challenging premium brands that rely on collector pricing.

Read More +
Hand-Battered Pickle Menu Items
SEP 21, 2026

Hand-Battered Pickle Menu Items

Long John Silver's Has Added Hand-Battered Fried Pickles

Hand-Battered Snacks — Freshly prepared textures can help quick-service brands create a more premium, sit-down-style experience without abandoning value-driven formats.

Read More +
TREND HUNTER
CLUSTERS

Seasonal Platforms

Brands extend autumn cues across routines and occasions

Trend — Food service brands are increasingly treating fall as a menu platform rather than a single product opportunity. These seasonal cues, such as pumpkin, chai, coffee, and dessert-style flavors, are being carried across drinks, snacks, desserts, and more substantial dishes to create multiple entry points through the day.

Insight — Trigger - Consumers often desire a seasonal change that still feels comfortable, especially around recurring calendar rituals. Seasonal eating is tied to atmosphere and occasion as much as taste, so references to comfort, gatherings, and familiar rituals are helping brands make limited-time items feel socially and emotionally relevant.Successful brands are able to recognize that recurring calendar moments work best when they translate nostalgia into flexible use cases. Consumers are often more receptive when brands offer a recognizable theme across multiple occasions rather than confining it to one classic product.

Workshop Question — How could your brand turn a recurring calendar moment into a multi-format offering instead of a one-off release?

SCORE
6.9
GENDER
10% Men 90% Women
MARKET
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness
Patterns
ConvergenceDivergenceCyclicalityRedirectionReductionAcceleration
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