'The Fitting Room' is a Toronto-based barbershop located in the heart of Little Portugal. Unlike other salons, the barbershop combines culture and style in a unique way to offer men more than just a standard trim and shave.
With a clientele of avid soccer fans, The Fitting Room teamed up with Carlsberg and Adidas to create an exciting activation for the EuroCup. Together the brands decked out the barbershop with soccer-inspired touches such as AstroTurf flooring, colorful cleats on the wall and a cooler of ice-cold beers. The result was an interactive space for customers to meet, socialize and celebrate the game of soccer.
Trend Hunter recently dropped by The Fitting Room to chat with co-owner Bryan Brock about the barbershop's latest collaboration. Brock notes that brands have the unique power to impact their customers by creating immersive experiences that go beyond basic marketing campaigns. As Brock explains, "When you actually bring people into a space and its built out or there's an activation, it creates an experience that people can feel, touch and actually relate to." In turn, these kinds of events can help entrepreneurs and small business owners effect positive change in the community.