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Top 70 Interactive Trends in October

From Coffee Search Apps to Morbid Delivery Coffins

— October 25, 2015 — Marketing
Free toast giveaways, VR headsets that come in cereal boxes and gourmet pie tastings are just a few of the top October 2015 interactive ideas for marketing. Quirky ideas like these and more seek to catch a consumer's attention in the most ridiculous ways in person, creating the potential for a viral campaign online.

As many of these successful campaigns prove, a big advertising budget is not always necessary. In London, interactive cigarette receptacles were set up, which did the double duty of having the public vote for the best sports players, while also cleaning up the city streets.

In the spirit of Halloween, dozens of spooky promotions are beginning to appear, but none quite as creepy as the one from the Coolstuff website this year —the web retailer is giving people the chance to have their order shipped and delivered in a custom life-sized coffin.
6.5
Score
Popularity
Activity
Freshness
70
Heartening Donation Campaigns
Heartening Donation Campaigns
NHS Blood and Transplant Uses Stories to Encourage Blood Donations
<
69
Mysterious Drive-Thru Stunts
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
<
68
Couture Music Channels
Couture Music Channels
Burberry's Apple Music Channel Fuses Fashion and Technology
<
67
Car-Appraising Trucks
Car-Appraising Trucks
Kagulu's 'Price Scanner' Provides Mobile Car Valuation Services
<
66
Virtual Reality Baseball Commercials
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
<
65
Vintage Fast Food Wines
Vintage Fast Food Wines
Spain Celebrates Burger King's 40th Anniversary with 'Whopper Wine'
<
64
Deathly Wearable Campaigns
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
<
63
Ephemeral Alzheimer's Ads
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
<
62
Inclusive Soda Giveaways
Inclusive Soda Giveaways
Coca-Cola Brought its 'Share a Coke' Campaign to Remote Native Areas
<
61
Flying Car Campaigns
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
<
60
Coffee Search Apps
Coffee Search Apps
The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City
<
59
Streaming Service Festivals
Streaming Service Festivals
The Netflix Festival Will Have 15 Genre-Specific Screens
<
58
Locally Curated Tours
Locally Curated Tours
The Airbnb New York City Map is Created and Guided by Local Hosts
<
57
Food-Enhancing Visuals
Food-Enhancing Visuals
Get a Taste for Stella Artois' Sensorium, an Innovative Dining Event
<
56
Virtual Reality Orchestras
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
<
55
Social Downtime Campaigns
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
<
54
Heroic Caregiver Campaigns
Heroic Caregiver Campaigns
CAN's Health Awareness Campaign Champions Caregivers
<
53
Kid-Run Banks
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
<
52
Musical Invitation Machines
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
<
51
Rhetorical Massage Ads
Rhetorical Massage Ads
This Advertisement Cleverly Uses a Quiz See if You Should Pamper Yourself
<
50
Handshake-Analyzing Apps
Handshake-Analyzing Apps
This Advertising Week App Helps Users Achieve the Perfect Handshake
<
49
Humanized Fitness Ads
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
<
48
VR Cereal Boxes
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
<
47
Family-Bonding Food Commercials
Family-Bonding Food Commercials
IKEA's 'Together We Eat' Campaign Wants to Get to Know Your Family
<
46
Face-Mimicking Billboards
Face-Mimicking Billboards
The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression
<
45
Holographic Snack Displays
Holographic Snack Displays
These Digital Advertisements are Designed to Make Brand Names Stand Out
<
44
Boozy Social Media Incentives
Boozy Social Media Incentives
The D1 London Gin Brand is Exchanging Cocktails for Instagram Images
<
43
Pirate-Inspired Donuts
Pirate-Inspired Donuts
This Campaign Celebrates International Talk Like a Pirate Day
<
42
Credit-Replacing Cars
Credit-Replacing Cars
This Connected Car Lets Drivers Pay for Gas Through Their Car's Dashboard
<
41
Fast-Food Reservation Platforms
Fast-Food Reservation Platforms
Mcdonald's Locations in Sweden are Testing Online Reservations
<
40
Branded Beauty Pops-Ups
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
<
39
360-Degree News Feeds
360-Degree News Feeds
Facebook and Oculus Rift are Teaming up to Create 360-Degree Videos
<
38
Charitable Pedicure Promotions
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
<
37
Cereal-Rewarding Competitions
Cereal-Rewarding Competitions
Kellogg's Launched the #UtterCrunchyNutter to Find its Nuttiest Fans
<
36
Denim-Lending Shops
Denim-Lending Shops
After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans
<
35
Interactive Automotive Shops
Interactive Automotive Shops
This Store Helps Consumers Understand How to Care for an Electric Car
<
34
Shareable Livestream Apps
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
<
33
Experiential Brew Contests
Experiential Brew Contests
Hooch's Drinking Campaign Urges Consumers to Hunt for an "H"
<
32
Gourmet Pie Tastings
Gourmet Pie Tastings
This Event Allows Guests to Sample Decadent Desserts and Homemade Ice Cream
<
31
Celebratory Coffee Giveaways
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
<
30
Live Care Campaigns
Live Care Campaigns
'Messages of Care' by Kleenex Shares Kind Thoughts in Real-Time
<
29
Kids Financial Literacy Games
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
<
28
Padded Bakery Pop-Ups
Padded Bakery Pop-Ups
Belvita's 'Soft Bakes Bakery' Pop-Up Doles Out Free Product Samples
<
27
Fact-Based TV Show Advertorials
Fact-Based TV Show Advertorials
Netflix and the Wall Street Journal Team up to Promote 'Narcos'
<
26
Heart Attack Simulators
Heart Attack Simulators
The British Heart Foundation's Medical Simulator Sparks Emotional Pain
<
25
Crowdsourced Beer Campaigns
Crowdsourced Beer Campaigns
Carlsberg Celebrates Sustainability with 'Cheers to Green' Initiative
<
24
Lyrical Toast Giveaways
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
<
23
Quirky Denim Matchmakers
Quirky Denim Matchmakers
G-Star Raw's Tinder-Style Web Tool Makes Shopping for Perfect Denim Easy
<
22
Interactive Retirement Commercials
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
<
21
Brand Unity Burgers
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
<
20
Chocolate-Sharing Cyclists
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
<
19
Traveling Pop-Up Theaters
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
<
18
Interactive Outerwear Shops
Interactive Outerwear Shops
This Store Helps Customers Plan Their Next Outdoor Adventure
<
17
Interactive HIV Ads
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
<
16
Homey Display Windows
Homey Display Windows
Chando’s Retail Window Display Recreates a Stylish Woman's Apartment
<
15
Snack Bar Billboards
Snack Bar Billboards
The 'Find Your Fave' Campain Encourages the Public to Have a Free Sample
<
14
Motorized DJ Booths
Motorized DJ Booths
Spotify is Touring UK Universities with a Bright DJ Booth on Wheels
<
13
Professional Headshot Tours
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
<
12
Men-Only Fashion Sites
Men-Only Fashion Sites
The Hermes Men Site Features Playful Distractions for the Modern Man
<
11
Morbid Delivery Coffins
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
<
10
Rejuvenating Holiday Pop-Ups
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
<
9
Digitized Wine Displays
Digitized Wine Displays
This Merchandising Project by PERCH Interactive is Powered by Technology
<
8
Workout-Bartered Subway Fare
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
<
7
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
<
6
Motorcycle Customization Apps
Motorcycle Customization Apps
'Yamaha My Garage' Lets Users Build a Custom Motorcycle Virtually
<
5
3D Chocolate Printing Machines
3D Chocolate Printing Machines
Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines
<
4
Code-Scanning Chat Apps
Code-Scanning Chat Apps
The Kik App Now Allows Users to Scan QR Codes to Connect to Brands
<
3
Pop-Up Shoe Stores
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
<
2
Gamified Recycling Programs
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
<
1
Interactive Litter Bins
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
<