Netflix Festival is the streaming service's first endeavor in out-of-home entertainment. Set in Paris, the Netflix Festival will feature 15 separate screens all across the city. The content screened includes specially curated programs and movies that are tailored to very specific viewing interests.
Each screen will have a unique playlist, most of which will be genre-specific. The interesting thing about the Netflix Festival is its choice of screening methods. Netflix will have its programs screened in places like the Eiffel Tower and abandoned hospitals. This inventive concept will create a distinct interplay with the venue of the screenings along with the content of the programs, creating an extremely immersive experience.
These creative movie poster-like ads were released to create interest for the event. The festival will culminate with the premier of Netflix's first ever feature film, 'Beasts of No Nation.'
Why This Trend Is Growing
- Out-of-home Entertainment
- As Netflix ventures into out-of-home entertainment, other streaming services may follow suit. There is an opportunity for innovative outdoor screening experiences.
- Genre-specific Programming
- Netflix's genre-specific playlists at the festival prove that consumers crave tailored content. There is potential for niche streaming services to emerge or current ones to expand their offerings.
- Immersive Experiences
- By utilizing unique screening venues, Netflix is creating a more immersive experience for viewers. There is an opportunity for further innovation in creating multi-sensory experiences for entertainment.
Industries Being Reshaped
- Streaming Services
- Streaming services have the potential to expand beyond in-home viewing and venture into out-of-home entertainment like Netflix. There is an opportunity to create immersive experiences for viewers at designated venues.
- Entertainment
- The entertainment industry can explore personalization and genre-specific programming for viewers. There is an opportunity to create multi-sensory experiences through unique screening venues.
- Advertising
- Movie poster-like ads, such as those released for the Netflix Festival, can create interest and hype for events. There is potential for further creativity in advertising for entertainment-related events.
