Canadian outerwear brand 'Arc’teryx' recently opened a new store that helps customers plan their next outdoor adventure. Conventional clothing stores are largely designed to showcase the latest garments and accessories. In contrast, outerwear outlets largely focus on promoting a particular lifestyle.
The new Arc’teryx flagship store features a series of interactive displays that are designed to inspire consumers by helping them plan their next adventure. The interior of the new London outlet features a series of high-tech displays that consumers can use to find out more about different items and how they can be used. In addition, the store also features an interactive space where customers can discuss their plans with the British Mountain Guides. The idea is to turn the store into a community hub for outdoor enthusiasts, instead of simply a place to pick up new gear.
The innovative outerwear shop demonstrates how niche brands can use their stores to reflect the lifestyle of their target audience.