The chatting platform Kik app recently added in the ability to scan QR codes as a way to connect brands to users in a fun and interactive format. The app will now allow users to purchase food items or services through the app simply through the Kik Codes' simple image scanning.
Kik Codes is an interesting move for the app, looking to expand into user and brand relationships through a streamlined platform. The function will allow chatters to connect to brands like Burger King and message branded bots to find out more about companies and receive free products through QR codes that require a scan from the user.
The Kik Codes function isn't limited to user and brand exchange, but also can connect fellow users together over the same system.