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Top 100 Interactive Trends of 2015

From Captivating Fan Experiences to Interactive Litter Bins

— January 31, 2016 — Marketing
The top 2015 interactive trends showcase the unique ways brands sought to engage consumers. From vending machine benches that surprise consumers with candy bars to immersive athletic retail that allows shoppers to test our shoes on a treadmill ahead of a purchase, the shift toward interactive events that help consumers make connotations between the brand and the positive feeling associated with the experience.

One such winning example of a successful interactive campaign is a series of activations that celebrated the handful of NFL games played in London, England. Linking up with British agency Wasserman Interactive, NFL launched a variety of fan zones outside of the stadium ahead of the events that included drills that attendees could take part in.

To dive a little deeper into the role of interactive experiences in marketing, check out Trend Hunter's 2016 Trend Report.
5
Score
Popularity
Activity
Freshness
100
360-Degree City Tours
360-Degree City Tours
Dubai 360 Offers an Interactive, Immersive City Tour
<
99
TV Superfan Posters
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
<
98
Ski Jump Accommodations
Ski Jump Accommodations
This Breath-Taking Airbnb Oslo Penthouse Sits 200 Feet Off the Ground
<
97
Android Shop Assistants
Android Shop Assistants
Shop Robot Aiko Chihira Helps Customers at Mitsukoshi
<
96
Organic Pet Restaurants
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
<
95
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
<
94
Nose Photography Apps
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
<
93
Telemedicine Kiosks
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
<
92
Reflective Photo Apps
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
<
91
Feline Photographer Collars
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
<
90
Chip Canister Speakers
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
<
89
Professional Headshot Tours
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
<
88
Movie Collage Campaigns
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
<
87
Soda Fountain Billboards
Soda Fountain Billboards
Coca-Cola's Drinkable Billboard Satisfies Thirsty Basketball Fans
<
86
Fashionable Instagram Campaigns
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
<
85
Bubble-Popping Promotions
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
<
84
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
83
Holistic Beauty Campaigns
Holistic Beauty Campaigns
Harrods's Happy New You Approaches Beauty with Products, Fitness & Food
<
82
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
81
Superhero Egg Costumes
Superhero Egg Costumes
These Egg Covers Take the Mess Out of Easter Egg Decorating
<
80
Live Streamed Razor Unveilings
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
<
79
Captivating Fan Experiences
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
<
78
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
77
Mood-Matching T-Shirts
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
<
76
Digitized Immersive Offices
Digitized Immersive Offices
This Office Provides a Hands-On Brand Experiences Center
<
75
Bank Branch Pop-Ups
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
<
74
Selfie Vending Machines
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
<
73
Storytelling Social Campaigns
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
<
72
Social Media-Cast Ads
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
<
71
Adorable Animated Packages
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
<
70
Undressing Beverage Bottles
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
<
69
Pop-Up Salad Bars
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
<
68
Interactive Museum Devices
Interactive Museum Devices
The High-Tech Pen Enables Visitors to Engage with the Collection
<
67
Interactive Baking Pages
Interactive Baking Pages
A Creative Cake Website Lets Users Test Ingredients by Drag and Drop
<
66
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
<
65
Multi-Sensory Cognac Shops
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
<
64
Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
<
63
Health Awareness Installations
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
<
62
Nature Walk Simulators
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
<
61
Futuristic Athletic Retailers
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
<
60
Swaying Stone Displays
Swaying Stone Displays
This Quartz Swing Set Presents a Playful Way to Showcase Product Samples
<
59
Lipstick-Shaped Shops
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
<
58
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
57
Nature-Swapping Vending Machines
Nature-Swapping Vending Machines
Old Spice's Vending Machine Accepts Tokens from the Earth
<
56
Giant Shoebox Installations
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
<
55
Kaleidoscopic Selfie Studios
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
<
54
Custom Doll Catwalks
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
<
53
Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
<
52
Gaming Retail Windows
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
<
51
In-Store Boutiques
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
<
50
Interactive Skincare Ads
Interactive Skincare Ads
Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes
<
49
High-Tech Retail Hubs
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
<
48
Live Gaming Stunts
Live Gaming Stunts
Bud Light Challenged a Fan to a Real Life Pac-Man Game
<
47
The Rock Star Experience
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
<
46
Interactive Electronics Stores
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
<
45
Workout-Bartered Subway Fare
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
<
44
Fragrant Experiential Pop-Ups
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
<
43
Casual Dining Trucks
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
<
42
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
<
41
People-Powered Billboard Ads
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
<
40
Experiential Tech Shops
Experiential Tech Shops
Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
<
39
Wine Tasting Strips
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
<
38
Virtual Reality Parties
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
<
37
Emoji Drink-Ordering Bars
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
<
36
Social Shopping Pop-Ups
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
<
35
Experiental Scent Bars
Experiental Scent Bars
Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
<
34
Pop-Up Auto Retailers
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
<
33
Customized Candy Studios
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
<
32
Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
<
31
Holographic Fishing Technology
Holographic Fishing Technology
The Hunter-Gatherer Lets You Virtually Catch Your Food for Delivery
<
30
3D Chocolate Printing Machines
3D Chocolate Printing Machines
Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines
<
29
Augmented Reality Blocks
Augmented Reality Blocks
LEGO Connect Gives Kids 3D Virtual Visuals of Unbuilt Toy Brick Sets
<
28
Sports Lab Interactive Retail
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
<
27
Multimedia Retail Displays
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
<
26
Code-Scanning Chat Apps
Code-Scanning Chat Apps
The Kik App Now Allows Users to Scan QR Codes to Connect to Brands
<
25
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
<
24
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
23
Shoppable Construction Barriers
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
<
22
Outfit-Modeling Mirrors
Outfit-Modeling Mirrors
Neiman Marcus' Memory Mirror Digitally Compares Outfits
<
21
Pop-Up Shoe Stores
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
<
20
Branded Light Installations
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
<
19
Savory Cocktail Pop-Up Bars
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
<
18
Candy-Dispensing Public Benches
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
<
17
Sensorial Coffee Bar Pop-Ups
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
<
16
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
<
15
Website-Inspired Stores
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
<
14
Gamified Recycling Programs
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
<
13
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
12
Giant Outdoor Ball Pits
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
<
11
Automated Footwear Displays
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
<
10
Wizardly Brand Activations
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
<
9
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
<
8
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
7
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
<
6
Branded Confectionery Kiosks
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
<
5
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
<
4
Interactive Litter Bins
Interactive Litter Bins
This London Litter Campaign Uses Fun Games to Recycle Cigarettes and Gum
<
3
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<
2
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
<
1
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<