This brand experience center provide consumers and employees with a hands-on environment through this three-in-one multifunctional office. This innovative brand experience center delivers a fully immersive experience that will change how brands will market new innovations in the future.
BSH Home Appliances is a parent company to Siemens, Bosch and Neff, all of which have come together in one "home of innovation." Design consultancy firm Green Spaces created this space to allow brands to better showcase new products and services. The office has the most updated technologies from the three brands and allows visitors a first-hand experience among each of the brand's newest gadgets. The office also has a training facility and conference suite.
Each showroom is digitally integrated to access each of the brand's latest innovations. The multi-use space is meant to provide hands-on learning experiences for both consumers and retail employees.