British agency Wasserman Experience is currently running a series of events around the NFL games to be held at Wembley Stadium. The event was a huge success that saw the Trafalgar Square filled with pedestrian traffic and fans participating in a number of drills. Taking place on October 3, 2015, the event also featured guest appearances from NFL players, bespoke food and drink and plenty of activities to partake in.
Three NFL games will be played at Wembley Stadium. The New York Jets and Miami Dolphins faced off following the Trafalgar Square event, while there are still two upcoming between the Buffalo Bills and the Jacksonville Jaguars on October 25 and the Detroit Lions and the Kansas City Chiefs on November 1.
Brands including Budweiser also held activations in the area of Trafalgar Square.