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21 Recipe Sharing Campaigns

From Crowdsourced Potato Chip Cookbooks to Easter Flavor Previews

— April 6, 2016 — Lifestyle
From communal potato chip cookbook Pinterest boards to Twitter-generated personalized recipes, modern recipe sharing campaigns encourage the cultivation of organic communities around food and beverage brands. Given that word of mouth is still a key way for brands to achieve growth, social recipe campaigns provide a digital twist that helps embed the experience of the product into the personal brand of the user posting it.

One winning example is the McCain #MODIFRY campaign, which was supported by a YouTube campaign starring some of the platform's foremost voices. The interactive campaign encouraged brand fans to send in their tips for preparing McCain's frozen fries with a variety of fresh produce ingredients and succeeded in cultivating a natural community of peers in the process.

An important tool for brands to connect their fans, such recipe sharing campaigns are likely to only become a larger part of the branded content experience.
5.3
Score
Popularity
Activity
Freshness
21
Familial Thanksgiving Ads
Familial Thanksgiving Ads
Loblaws' '#Welovefood' Campaign Created a Family-Specific Cookbook
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20
Satirical Cooking Shows
Satirical Cooking Shows
This Parody Video by CBC Shows a Chef's Relatable Cooking Technique
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19
Creative Sandwich Competitions
Creative Sandwich Competitions
Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
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18
Recipe-Laden Auto Campaigns
Recipe-Laden Auto Campaigns
'Taste of Kia' Aims to Position the Brand Alongside Delicious Food
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17
Thanksgiving App Campaigns
Thanksgiving App Campaigns
Epicurious Will Air a 'Three-Ingredient Thanksgiving' Series on Its App
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16
Touring Hazelnut Trucks
Touring Hazelnut Trucks
The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
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15
Livestreamed Cooking Classes
Livestreamed Cooking Classes
Dairy Farmers of Canada Set Up a Virtual YouTube Cooking Session
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14
Glossy Fashion Week Cookbooks
Glossy Fashion Week Cookbooks
Grocery Retailer Metro Presented 'Style and Sustenance' at TFW
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13
Cook-Encouraging Campaigns
Cook-Encouraging Campaigns
Nestle La Lechera and Pati Jinich Inspire Latina Moms to Create Recipes
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12
Potato Chip Cookbooks
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
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11
Complementary Cooking Academies
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
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10
Festive Cooking Playlists
Festive Cooking Playlists
Spotify and Philadelphia are Sharing Holiday Music Through a Quiz
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9
Interactive Pork Campaigns
Interactive Pork Campaigns
Quebec Hog Farmers' New Campaign Promotes the Versatility of Pork
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8
Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
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7
Collaborative Recipe Apps
Collaborative Recipe Apps
The Chef'd Online Meal Store Teams with an App-Connected Recipe Guide
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6
Easter Brunch Flavor Events
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
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5
Broccoli Sampling Booths
Broccoli Sampling Booths
Tenderstem's #GetTenderTonight Campaign Shares a Taste of Vegetables
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4
Margarine Culinary Pop-Ups
Margarine Culinary Pop-Ups
The Becel Blend Bar Highlights the Brand's Versatile Product Range
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3
Modified Recipe Campaigns
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
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2
Experimental Snack Brand Pop-Ups
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
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1
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
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