The Becel Blend Bar is an interactive pop-up currently being hosted by the Unilever brand in Toronto. Located at the Loblaws store at Maple Leaf Gardens, the pop-up features an exhibition-like set-up revealing the origin of Becel's margarine and lessons on how to use it in cooking fresh dishes.
The Becel Blend Bar pop-up will feature appearances and tutorials by Michelin-star celebrity chef Graham Elliot of MasterChef fame and Canadian healthy eating expert Rose Reisman. The innovative concept is an excellent way for the brand to communicate to consumers the healthful origin of each ingredient included in the product range.
The Becel Blend Bar concept was originally debuted by the Unilever brand in the Netherlands in 2015. As consumers become inundated with recipe resources and begin to feel overwhelmed, brands have a great opportunity to meet shoppers in the store and provide an educational interaction there.