Thanksgiving App Campaigns

Epicurious Will Air a 'Three-Ingredient Thanksgiving' Series on Its App

The online food blog 'Epicurious' recently announced that it will be creating a mobile app called 'Epicurious Recipes & Food Videos' and one of the first series' highlighted on the new platform will be called 'Three-Ingredient Thanksgiving.' With many consumers going online to figure out how to cook their favorite Thanksgiving dishes, the new video series serves as a perfect resource.

Three-Ingredient Thanksgiving is a video series that will be aired on the new Epicurious app just ahead of American Thanksgiving. The series will feature video recipes that show viewers how to make traditional dishes such as Orange-Sage Turkey and Caramel Apple Tarts with just three simple ingredients.

The instructional videos are designed to make it easier for consumers to follow and interact with Epicurious' extensive archive of holiday recipes during the hectic Thanksgiving season.

Video Recipe Series
Creating video recipe series that focus on specific holidays and events can help promote engagement and retention for food apps and websites.
Simplified Cooking
Creating videos and recipes that simplify cooking by breaking down complex dishes into simpler, three-ingredient versions can help attract a wider audience and make cooking more accessible.
Mobile Platforms
Developing mobile platforms that feature video content and interactive elements can help drive user engagement with food and recipe apps.

Industries Being Reshaped

Food and Recipe Apps
Creating new mobile platforms and video content can help increase customer engagement with food and recipe apps.
Online Food Blogs
Integrating mobile platforms and video content can help expand offerings and increase engagement for online food blogs.
Digital Cooking Resources
Developing video content and interactive mobile platforms can help enhance digital cooking resources and make them more accessible to a wider audience.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 5%
Freshness 8%

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