The Lay's Wavy brand and tech-infused DIY website Brit + Co are teaming up with Pinterest to engage consumers in creating the first cookbook created on the social media platform. The Pinterest-fueled cookbook will feature a variety of recipes using Lay's Wavy products and can be considered part of the continued effort by the junk food brand to make potato chips a staple ingredient.
Similar to fast food-branded efforts such as the Doritos Locos Tacos at Taco Bell, Lay's is continuing to pursue opportunities for rebranding potato chips as a meal staple rather than an indulgent deep fried snack.
The social media portion of the campaign is useful for Lay's Wavy as it will allow them to test out certain daring flavor combinations and see what truly resonates with consumers.
Potato Chip Cookbooks
More Stats +/-
Bizarre Chip Flavor Contests
Comforting Chip Flavors
Mystery Chip Flavors
Sugary Cinnamon Snacks
Pie Crust Texture Chips
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.