The Lay's Wavy brand and tech-infused DIY website Brit + Co are teaming up with Pinterest to engage consumers in creating the first cookbook created on the social media platform. The Pinterest-fueled cookbook will feature a variety of recipes using Lay's Wavy products and can be considered part of the continued effort by the junk food brand to make potato chips a staple ingredient.
Similar to fast food-branded efforts such as the Doritos Locos Tacos at Taco Bell, Lay's is continuing to pursue opportunities for rebranding potato chips as a meal staple rather than an indulgent deep fried snack.
The social media portion of the campaign is useful for Lay's Wavy as it will allow them to test out certain daring flavor combinations and see what truly resonates with consumers.
Potato Chip Cookbooks
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