Recipe Infographic Campaigns

If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand's Receitas de Familia campaign allows you to turn old instructions into beautifully designed posters.

All you have to do is take a picture of your family recipe and Knorr will transform it into typographic instructions if you tweet it to Knorr's Brazil-based account and use the hashtag #receitasdefamilia. It will be sent back to you as a digital file you can print out and display with pride. Each recreation uses a blackboard background and shows real ingredients in the image (including at least one Knorr product).

This interactive campaign is social in more ways than one, as it focuses not just on Twitter but on the way Brazilian generations enjoy meals together.