Recetas Nestlé works in collaboration with Publicis Conseil/Mexico and Digitas Mexico to launch a new platform that creates more accessible cooking recipes that cater to those who struggle with mobility issues including arthritis. Notably, the rate of arthritis diagnosis in Mexico is 60% higher than in the rest of the globe, and Recetas Nestlé tapes the help of a physical therapist, chef, and dietician to help come up with a selection of recipes that are simple to follow.
The project is dubbed Recipes vs Arthritis and the website also helps users blend in hand exercises along with anti-inflammatory ingredients that combat the disease without obstructing their passion for cooking. Every recipe also comes with relevant information about how to deal with the various symptoms
Image Credit: Recetas Nestlé
Why This Trend Is Growing
- Inclusive Recipe Platforms
- The demand for recipe platforms that cater to individuals with mobility issues and specific conditions like arthritis presents opportunities for inclusive food apps and sites.
- Collaborations for Health-centric Platforms
- More partnerships between physical therapists, dieticians, and chefs can create inclusive cooking platforms that cater to specific health needs.
- Ingredient and Exercise Integration
- Incorporating anti-inflammatory ingredients and hand exercises into cooking platforms presents opportunities for wellness-focused innovation.
Industries Being Reshaped
- Food and Recipe Platforms
- Inclusive recipe platforms for those with mobility issues can disrupt traditional food and recipe websites by catering to a specific audience.
- Collaborative Health Services
- Collaborating with physical therapists, chefs, and dieticians to create health-centric platforms for specific conditions can disrupt traditional healthcare models.
- Wellness and Health Technology
- Integrating anti-inflammatory ingredients and exercises into cooking technology presents opportunities to disrupt traditional wellness and health technologies.
