Those who love Nutella have no problem going out of their way to get a taste of the nutty chocolate spread, but this summer with the Nutella Truck Tour, the brand is making it easier for consumers to get a taste of the product.
For the tour, celebrity chef Stefano Faita of 'In the Kitchen with Stefano Faita' whipped up five recipes that feature Nutella as a staple breakfast ingredient. The truck gives people a chance to sample a Belgian waffle or fruit skewer made with Nutella. There's also the opportunity to get a custom jar label created, plus win a number of themed prizes.
In Canada, the truck tour will be making stops at popular locations like the Toronto Zoo, plus major cities like Quebec City, Edmonton and Montreal.