Jarlsberg Cheese has called upon its fans to send in the most creative, outrageous and mouthwatering sandwich recipes for its new 'Make a Sandwish' campaign. The competition asks fans to join by imputing their sandwich recipe to jarlsberg.com/sandwish for a chance to win a dream vacation determined by the participants themselves.
The top nine recipes will be recreated by world-renowned chefs and the winner will receive their very own personal sandwich and the chance to fulfill their "sandwish" dream vacation. The trailer above was used on YouTube to introduce the public to the new Jarlsberg campaign. Some recipes shown included a Mac n' Cheese sandwich as well as a wedding cake reuben sandwich. The online campaign is meant to generate more fans, social media engagement and increase brand awareness.