Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,368 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,768 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,768 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,368 cutting edge ideas.

Complementary Cooking Academies

The Tesco Flame Academy Sets Up Shop in Store Parking Lots

— August 26, 2015 — Marketing
The innovative Tesco Flame Academy activation launched in summer 2015, setting up shop in the parking lots of various stores in order to offer customers free barbecuing lessons. The dynamic campaign was organized for the British supermarket chain by N2O, which specializes in experiential marketing campaigns.

The Tesco Flame Academy featured a marquee and seating area decked out in summertime decor. Offering tips and tricks for the barbecue season, the Tesco Flame Academy carried out over 450 promotions throughout the summer that were powered by the campaign's 15 designated Academy teams.

This unique marketing campaign is one that is sure to impress customers. An example of brands aiming to spark a positive interaction with consumers, the Flame Academy offered recipes cards and samples to passersby enticed by the grilled aromas.
Trend Themes
1. Experiential Marketing - Creating immersive and interactive experiences for customers through events and activations can generate positive brand interactions.
2. In-store Engagement - Setting up engaging activities or pop-up experiences in store parking lots can attract customers and enhance their shopping experience.
3. Seasonal Promotions - Offering specialized tips and tricks for specific seasons, such as barbecuing lessons during the summer, can entice customers and increase brand loyalty.
Industry Implications
1. Supermarket Chains - Supermarket chains can utilize in-store parking lots for experiential marketing campaigns like the Tesco Flame Academy to engage customers and drive foot traffic.
2. Experiential Marketing Agencies - Experiential marketing agencies like N2O can specialize in creating and executing dynamic campaigns like the Tesco Flame Academy to help brands connect with their target audience.
3. Cooking and Culinary Industry - The cooking and culinary industry can collaborate with supermarkets or create their own experiential campaigns to showcase recipes, offer tips, and promote their products to customers.
2.7
Score
Popularity
Activity
Freshness